Spotify now has a substantial reach as one of the most popular music sharing platforms on the internet.
However, this doesn’t mean that it’s a walk in the park. In fact, if you’re trying to be seen by more of your target audience, you’ve got nothing but challenges ahead. This is because standing out from the crowd with unique music is nearly impossible.
In a world where there are so many people trying to achieve the same things as you, how do you make it work?
Do you do it yourself, and hope that you can crack the industry manually?
Or do you find an alternative way to get big on Spotify? Let’s take a look.
Should you buy Spotify plays?
Just like buying YouTube or Instagram followers, there is a risk involved with purchasing Spotify plays. If you buy Spotify plays from a sub-par company, then Spotify is going to have a lot to say about this, and it’s not going to be positive.
The best-case scenario? You get red-flagged by Spotify, and your actions are restricted. Worst case? Spotify decides to ban your account completely. Once you have been banned by Spotify, it is very difficult to recover your reputation.
The other thing to think about here is Spotify’s algorithm. If you purchase fake Spotify plays, or a bot to automate everything, then there is not a good chance that they are actually going to listen to your music. The less listen time that you get on your tracks, the less likely Spotify is to rank you well in their recommendations.
This is a problem. Instead of getting authentic listeners who listen to the whole song and even share it with people they think will like it, you’re just paying for your content to look good. You’re not making the most of the millions of daily Spotify listeners to advance your reputation.
Now, while we have highlighted some risks here around buying Spotify plays, this doesn’t mean that you shouldn’t do so. It just means that you have to be careful, and use discretion to decide how you do it.
Instead of going from zero to thousands of Spotify plays overnight, try to take it a bit slower. Start with a few hundred, or a thousand. Go back to focusing on your music, then decide to purchase a bit more. This way you can work your way up the Spotify popularity ladder, and your plays come across as real and genuine.
How do you buy Spotify plays?
There are three main ways to buy Spotify plays. Each comes with its advantages and disadvantages.
Let’s check them out.
1. Purchase via UseViral
The first way to buy Spotify plays is by purchasing them directly with a company like UseViral.
UseViral is a Spotify promotion service. They are the kind of company that can tap into a vast network of influencers and connections in their industry to help you advance your Spotify’s reputation.
The best part is, they make the entire setup process really simple and straightforward. All you have to do is go to their website, and decide how many Spotify plays you want to purchase right now. They depend on their network as a promotion service to ensure that you get high-quality plays, which is going to protect your Spotify’s reputation.
The reason that we like UseViral is that they guarantee 100% real Spotify plays. This means that they aren’t in the business of using bots with their clients, which could pose a risk to your reputation. Instead, they take the time to find authentic engagement for your music, so that you can grow it in ways that are credible and build your social proof.
Another thing that you will like about UseViral is that they are relatively affordable, especially when you compare them to other companies in the industry. They also have a refund policy, and you can cancel your account with them at any time so that there’s no love lost if things aren’t working out.
2. Spotify Ads
The second way to buy Spotify plays is through Spotify ads. Just like any other popular social media platform out there like YouTube or Instagram, Spotify has a way of helping its users promote their music to their target audience through paid ads.
So, this means that you’re not technically buying Spotify plays, you’re amassing them through Spotify’s ad system. The more you pay for Spotify to promote your music, the more people are likely to come and check out your Spotify playlists and sign up to become monthly listeners.
This approach is more organic than buying Spotify plays outright, and it can take a lot longer to grow your Spotify monthly listeners and plays. However, the downside to this approach is that it is relatively expensive.
Only people who have a solid budget for social media marketing on their Spotify account are going to be able to afford something like this because it’s a high price to pay for relatively little return.
However, what you do get with this approach is safety. This method is definitely not going to put your account at risk of being suspended or banned by Spotify, because you are working directly with them.
3. Other Ad Networks
You might not know this, but you can actually use other ad networks out there to get traffic to your Spotify profile. These include Facebook of course, but there are lesser-known options as well including Outbrain.
The thing about other ad networks, though, is that there is a lot less user intent. This means that you have to go out to other networks and websites and encourage those people to make the leap to your Spotify profile. You can think of this approach as cold calling – before you call them, they weren’t even thinking about being interested in your Spotify tracks.
This is a harder method because you aren’t engaging with people who are already on the platform. This also means that your cost-per-view can end up being a lot higher, which means that it’s going to end up costing a lot of money to grow your plays on your Spotify tracks.
The upside to this approach is that it does end up exposing you to a much wider network of users, which is going to be great for track awareness and promoting your name as an artist in general. If you are trying to find other people online and convert them into Spotify listeners, then this is a good option. Just remember that it’s going to cost you a lot of money to get your Spotify profile to a good place, where you are satisfied with your play count.
Bonus: Influencer Marketing
Another way of buying Spotify plays is to make the most of influencer marketing. There’s a good chance that you probably already know a fair bit about influencer marketing, as it’s currently one of the most popular methods to be seen by the right people in your industry on Spotify and other social networks.
Brands everywhere big and small are making the most of this method, because it’s relatively inexpensive, and it can result in a lot of exposure for your product or service.
Ideally, you will want to find a small group of influencers who already have large Spotify followings in the form of lots of plays on their tracks, and lots of monthly listeners. They also need to be willing to create personalized content for their Spotify playlist that is going to directly promote your music. This is one of the most effective ways to grow your Spotify audience and plays without directly buying them.
The thing about influencer marketing is that it involves many more factors than direct advertising, so we’re not saying that it’s necessarily simpler or more straightforward. You take a risk with each campaign, as you have no idea how it is going to be received, and whether you will see a return on your investment. However, it is a risk that can end up paying off in a big way over an extended period of time.
How to get more Spotify plays without buying them
The good news is that with Spotify, you also have the option of getting more plays on your music without buying them. You definitely don’t need to go down the buying route, so let’s take a look at a few ways to grow your Spotify plays without spending too much of your marketing budget.
1. Create a Spotify for Artists Account
When you create a Spotify for Artists account, you can instantly be verified, which is a great way to add to your account’s credibility. You will also have exclusive access to all kinds of different features, from data analysis of your tracks to notifications when your music has been added to someone else’s playlist.
This is kind of like the business version of an Instagram account, and it’s going to go a long way in helping you get seen by more of the right people. It is also going to show them that you take your Spotify growth seriously as an artist, and want to do really well with it.
Make sure that you use it to keep track of playlist data, and try to keep in front of trends so that you can capitalize on them. The best part is that this feature is completely free to use, and helps you find out when someone is listening to your music, as well as which tracks are doing really well.
2. Create Your Own Playlists
Instead of waiting for people to build hype around your music, why not create your own playlists? This is a great way to bring your best tracks together in one place. The best part is that you can pin them to your homepage, which is a great way to show off your current content to visitors of your Spotify profile and bring your community together.
This is where the promotion of other people’s music comes in as well. You can create playlists for your audience to listen to that include some of your other favorite artists. You never know – they might return the favor and choose to feature some of your tracks on their playlists as well. This is a great way to work with others to promote your tracks so that you can be seen by even more people in your industry.
3. Cross-Promote Your Content
If you have other social networks that you are trying to grow at the same time as Spotify, then capitalize on them. Make sure that when you come out with a brand new track on Spotify, cross-promote it to the rest of your social networks. If you have managed to build up a bit of a following on Instagram and Twitter, then there is a great opportunity to transcend audiences and consolidate them for even more exposure on your tracks.
Promoting your music to your various social networks is a great way to stay dynamic in your community, and drive more traffic to your Spotify account. While it might be a bit time-consuming, try to consolidate your online activity with all of your networks, so that they can grow simultaneously.
So, there you have it. Now that you have had a chance to see the three main ways of buying Spotify plays, which one do you think you’re going to try first?
Of course, there are many different factors that determine your decision. It depends on your budget, which is why I recommend testing each one out to see which is best for your brand. If your budget doesn’t allow for experimentation, begin with the first approach.
Spotify is a powerful way to get your music seen by the right audience and stand out from the crowd. Learn how to get more Spotify plays on your tracks, and watch your music do a lot better this year.
Guest author: Johnny Pulling is a serial tech entrepreneur who has been living in Serbia for the past 12 years. Passions are crypto and growth hacking to help companies succeed online.