How to Vlog: A Complete Guide to Start Vlogging in 2021
If I told you that you could become a successful YouTuber/vlogger, would you believe me? YouTube is certainly saturated; 500 hours of video are uploaded to YouTube every minute. There are dozens of million-dollar YouTubers and bloggers creating thousands of hours of video a year. How could you possibly break through the noise? Well, I’m here to tell you that video blogging still has huge potential. The Potential of Vlogging…
How to Conduct a Social Media Audit in Just 30 Minutes
The number of worldwide social media users will surpass 3 billion by 2021. That’s more than a third of the Earth’s population! That creates an incredible opportunity to reach online users, and you shouldn’t pass it up. However, not every platform works the same for every business. That’s why it’s important to review what’s working and what isn’t. Otherwise, you risk wasting time, energy, and money on flawed campaigns. Don’t…
How to Engage Your Customers with Mobile Marketing
“Mobile is the enabling centerpiece of digital convergence. Mobile is the glue for all other digital industries to use when approaching convergence, but mobile is also the digital gateway for the real world to join in this global metamorphosis of human behavior.” – Tomi Ahonen, Consultant, and Speaker In recent times we have seen the world is more dependent on mobile phones than any other medium of communication. And the…
How to Automate Your Instagram Marketing and Get 132% More Engagement
If you know me, you know I love Instagram. Why? Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. But just like any social network, it requires a lot of time and work. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. Over the last…
18 Ways to Improve Your Organic Click-Through Rate (CTR)
Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “keyword stuffed,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand…
8 Must-Know SEO Best Practices For Developers
Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Therefore, experts in both fields need to have a basic understanding of the other. Today, I’m speaking to web developers. While you can leave the nitty-gritty to the SEO experts, the best practices I’ll talk about in this piece could help you communicate with your team, raise your brand image, and provide better services…
How to Win Customers’ Hearts and Pockets with These 7 Email Strategies [Free Webinar]
Are you frustrated with email marketing? Does it seem like everyone simply hits send on a single email and rakes in the big bucks? Or maybe you have heard how for every $1 spent, email marketing generates $38 and that it has the broadest reach of all the platforms. Yet you have a non-existent list that barely even opens your emails, let alone buys one of your offers. On September…
How to Make Sure Your Writing Meets Top SEO Standards
Pretty much everything you do online has to do with content – whether you’re creating landing page copy, a blog post, or a technical product description. And while SEO copywriting used to be a specific skill you’d seek from employees, freelancers, and yourself, it’s now something you can ‘outsource’ to software. At least, that’s the promise among solutions that design software for facilitating the content creation process. To see if…
DataOps Solutions: Software, Tools, and Alternatives
Data is changing the way we do business. The amount of information available to us as business owners and that we should be processing and using to our advantage is staggering. The amount of digital data, made and distributed, is 79 zettabytes. A zettabyte is one sextillion bytes. It’s a lot. By 2025, that number may skyrocket to 181 zettabytes. We call it big data, but even small data is…
Top 10 Video Sharing Platforms as YouTube Alternatives
Video content is growing rapidly, it’s estimated that there will be 1 million minutes worth of video per second by 2020. In digital marketing, businesses are beginning to shift their marketing focus from blog posts to videos because of its effectiveness. Multiple studies have shown that videos can boost web traffic, Google page rankings, user engagement, and conversion rates. Consumers are also 12 times more likely to share a video…