Is Google Stealing Your Content?
It was a silent pact that happened over 20 years ago between digital creators and a technology company that changed the world. No contracts were exchanged, and it was a mutual partnership that worked for both sides. At first, the tech was clunky and rough around the edges. But over time, it became polished, fast and accurate. And the mission of one party was clear and far-reaching. “To organize the…
5 Examples of eCommerce Chatbots That Will Increase Sales and Revenue
Chatbots today are revolutionizing the manner in which people shop. They are providing improved customer experiences in product selection, shopping, customer service, and more. According to Statista, an estimated 2.14 billion people purchased goods or services online in 2021. Image Source The number of active chatbots is growing at its quickest rate yet. In 2017, Facebook Messenger had 100,000 chatbots, which quickly rose to 300,000 within 12 months. This rapid…
How to Find Popular New Keywords Before Your Competition
SEO is tough! It can take months if not years to see decent results… especially if your website is new. Why? Because everyone is going after all the major keywords that you can think of. Just look at the term “auto insurance” in the United States. There are 1.1 billion results… but only 165,000 searches. Do you think we really need another web page on auto insurance? Not really. :/…
What is a Subdomain and How Does it Affect Your Site’s SEO?
When navigating the internet you may notice the URL changing as you click from site to site. Sometimes you have a simple URL like www.mysite.com. Or, you might see words added before the site like this, www.shop.mysite.com. The word “shop” in this case, is a subdomain and it’s used to differentiate the two websites from each other. In this guide, you’ll learn what subdomains are, how you can use them,…
How to Generate More Leads Through Your Online Marketing Campaigns
Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective? If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a good start, but it’s not enough. You need to optimize those marketing campaigns to squeeze…
How to Write Effective Content for Conversational Search
Hey Siri, how do I write for conversational search? Conversational search is a search method that allows people to ask questions in natural language. This search method is becoming more popular because people are using voice-activated assistants like Siri and Alexa more and more. That’s why content writers need to know how to write for conversational search, as this kind of search is changing how people find information online. When…
Introducing NPD Canada
As my enterprise-level agency, NP Digital, has grown, we’ve been able to expand across the globe. We’ve opened agencies in Brazil, the UK, Australia, India, and now: Canada! That’s right: we have opened a full-service digital marketing agency in Canada. And to kick things off with a bang, I’ll be heading to Canada to present at the Collision Conference. I’m so excited to talk about what I’ve learned you can…
15 Market Research Tools That Will Help You Uncover Incredible Insights
In a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages. Those insights don’t have to be hard-won, either. Thanks to new tools and data sources, businesses no longer have to rely on traditional methods like surveys and focus groups. Ready to learn what your audience…
How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns
Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know your audience, you can’t send them personalized content. You don’t know what matters to them, so you can’t reach them on the right level. If…
5 Psychological Strategies That Impact Content Marketing
Did you know that around 7 million blog posts and 500 million tweets are sent out every single day? That equates to almost 5000 blogs per minute and 6000 tweets per second. In addition, you also have over 300 hours of video uploaded to YouTube every minute. That’s a dizzying amount of content to compete with, and if you’re a content marketer, you’re at some point going to ask yourself…