10 Brilliant Social Ad Strategies to Outsmart Your Competition [Free Webinar on January 25th]
Global usage of social media, which was already high, exploded during the pandemic in 2020. In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released. Other mediums, like radio and tv, saw a 4 percent decline in reach during the pandemic, highlighting the importance of using social media to…
5 Best Landing Page Builders That Will Maximize Conversions
Good landing pages are the lifeblood of any digital marketing campaign. Without them, visitors don’t know what to do next. Where can they sign up? Where do they find the product from the ad they just clicked? Simply driving traffic to your homepage from a search engine, paid ads, or lead magnets won’t work. That makes landing pages critical for conversions. However, they can also take hours to build, especially…
How To Use Local Search Marketing to Attract More Customers
Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? How can you implement it quickly and easily as a busy…
The 10 Best Email Marketing Campaign Examples to Learn From
Email marketing has been a leader in the marketing domain since its inception, and no other marketing channel has been discovered that is so cost-effective. Email marketing started way back in 1978, and since then, it has been widely used by businesses to promote their products and keep in touch with their customers. Before diving into the best email marketing campaigns, you should have a quick look at email marketing.…
How to Write a Killer Blog Post in Under 60 Minutes (Yes, Really)
Great content is one of the most effective ways to drive business growth. It’s also hard. There are moments when you’re chock-full of motivation. Ideas leap out of your mind and straight onto the page. Other times, you might spend hours trying to come up with a good idea, much less write your first sentence. It happens to all of us. However, blog posts are still the top asset to…
6 Simple Ways to Build Stronger Relationships with Customers
It’s easier than ever to get customers these days – ask your local plumber or computer repair company, and they’ll tell you all about it. But one thing they won’t be able to tell you is how to keep them around once they’ve signed on the dotted line. And that’s because there are no one-size-fits-all methods for customer retention, but certain methods will work better than others. The importance of…
Why You Should Still Be Using Personalized Marketing to Boost Your Brand
It’s getting harder than ever to connect with buyers and prospects on a personal level. The good news? It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits? (Hint: It’s more than adding “$FNAME” to your…
Empathy Marketing: How B2B Businesses Can Gain a Competitive Advantage
Businesses need relationships to thrive. When compared to first-time customers, repeat customers spend 67% more on purchases. Empathy is essential to build relationships that create repeat customers. This is especially true for B2B companies because their patrons are looking for the best way to satisfy their customer base. Empathetic marketing means your client is at the heart of your operations. You must understand who they are holistically. Analytics can tell…
6 Blogging Trends to Capitalize on This Year
It’s no secret that blogs can be very profitable in the world of content marketing. Over 409 million people view blogs each month, bringing brand awareness, consumer trust, and a higher likelihood of positive returns. What’s more, blogging results in a 434 percent increase in indexed pages and a 93 percent increase in indexed links. This means more inbound traffic and more repeat customers for your company. What’s not to…
How You Can Leverage Gamification for Marketing
More and more companies are throwing traditional marketing out the window. Old-school techniques are uninviting, boring, and slow. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. Chances are, you see gamification in marketing all the time without even realizing it. The best marketing techniques market to you when you least…