SEO vs PPC: Pros, Cons, & Everything In Between
“Which is better, SEO vs PPC?” If there’s one question I get asked more than any other, this is it. Everyone wants to know who wins in the battle and where they should spend their marketing dollars. And everyone hates when I tell them there isn’t an easy answer. Like everything else, it depends. Neither SEO nor PPC is fundamentally better than the other. As you’ll discover in this article,…
How To Use Twitter Campaign Planner
You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped. It’s a waste of time and money, isn’t it? So wouldn’t it be good if there was a simple tool that could help you forecast your ad campaigns before putting them out there?…
5 Rules for Your Sub-Brand Keyword Strategy
If you’ve tried Coca-Cola, you’ve probably had a Diet Coke. If you use Google as your preferred search engine, chances are you have a Gmail account. What’s the link between the two? Both are high-profile companies with high-profile sub-brands. Think of a sub-brand as a room in a house and the house as your brand. Successful sub-branding means targeting the right audience with the right product. If sub-brands are part…
Common UX Accessibility Mistakes Found on Websites
Tim Berners-Lee, the inventor of the World Wide Web, says the web is for everyone. Unfortunately, that isn’t always the case. Poor design decisions can present barriers for many different groups of people. In fact, research by WebAIM finds that across one million homepages, there were over 50,000,000 “distinct accessibility errors” at an average of just over 50 per page. These errors don’t just make people feel marginalized; they stop…
How Providing Video Transcripts Boosts Your SEO
Chances are, you already know the SEO basics. Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates. However, we aren’t discussing any of that today. Instead, I’ll explain how to use video transcripts to boost your SEO efforts. This method is proven to enhance your search engine…
Programmatic Advertising for Beginners
I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to take programmatic advertising into 2023 and beyond. Now, enough about the future. What if you’re…
What Are Twitter Carousel Ads?
There’s no doubt that PPC ads work, but what if you want to take your advertising to the next level? Well, you can with Twitter carousel ads. In 2020, Twitter Carousel Ads made their debut. More recently, Twitter announced multi-destination functionality for advertisers that want added flexibility and the capability to target different groups with unique URLs and headlines. However, let’s not get too carried away, because I’m here to…
How To Use Instagram for B2B Marketing: A Comprehensive Guide
For B2B companies, Instagram is a powerful visual marketing tool. It’s great way to establish a following that can boost your brand’s customer base and sales. Instagram for business is used by more than 2 million enterprises worldwide. Even if business decision-makers don’t have official Instagram accounts, the business leaders you want to reach likely use social media on a personal basis and via their company accounts. Let’s talk about…
Best Image Editing Tools to Create Killer Rich Media
I’m just going to say it: Visual marketing is the wave of the future. There’s no denying the power images have on gaining traffic, shares, and rankings. In fact, if you have at least one image on your blog post, you are much more likely to rank on the top page of Google. Images should be the lifeblood of your content marketing strategy. Great content without any images likely won’t…
How to Grow A Team of Influencers (And Why You Need Them)
Curious what an influencer is? Let’s start with a definition. An influencer is someone with the power to affect (or influence) buying decisions due to their authority or public position. Influencers are also content creators, publishing regular reviews, videos, and blog posts to engage their audience and encourage sales. Many influencers are minor celebs, but many stars like Kylie Jenner and Dwayne Johnson, for example, are also influencers due to…