The Best Marketing Schools and Degree Programs
Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. However, if this field entices you and you want to learn all you can, many opportunities exist to help you learn about the ins and outs of…
A 6-Step Writing Process to Blog More and Stress Less
Blogging is sucking the life out of you. Every time you hit publish, it all just starts again. Again… and again. Like a never ending loop, you sit down to write and it feels like groundhog day. Your brain is fried, you’re out of ideas and your audience is impatiently waiting for more content. But it doesn’t have to feel like this. There is a better way to do things,…
What Google’s Product Review Update Means for Your Ecommerce Site
Google is constantly updating its algorithm to ensure users get the best search results. From the Panda update in 2011 to ongoing core updates in 2021, the search engine constantly introduces changes to ensure the most helpful content appears at the top of the page. Following this approach, Google has introduced yet another update—this time focused on product reviews. Now, everyone who’s been shopping online for a while knows product…
6 Effective Ways to Promote Your Business Through Facebook
Business owners across the world have been using Facebook to market their business since the inception of a business page within the Facebook organization. And why wouldn’t they? Facebook is one of the very few platforms in the world that allows you to reach people in almost every continent of the world. You can promote your business through various means which can be placed in the two broad categories of…
Account-Based Marketing: Past, Present, and Future
The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They dangle a worm out there to see if anyone bites. These factors are important, and…
How to Make Your Brand Storytelling More Compelling
Marketers sell you the solution to your problems. A good marketer will make you desire their product, even if you didn’t want it in the first place. However, your target customer needs to relate to your business on some level. Otherwise, no amount of sugar coating will compel them to buy your product. Therefore, connecting a product to a story is an effective way of marketing as more people will…
Personalized Advertising and How to Use it in Paid Search
Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA), and provide a better customer experience because they will…
Facebook Lead Ads: What They Are and How to Use Them
It has 2.89 billion monthly active users, a global presence, and a massive influence on consumer buying decisions. What am I talking about? Facebook, of course! Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their…
4 Useful Google Podcasts Manager Features
What’s the hottest piece of content right now? Podcasts. Currently, there are over two million podcasts and more than 48 million episodes waiting for your ears to devour. It’s incredible growth considering there were only 500,000 podcasts in 2018. That’s not all. There’s considerable brand awareness and buying power on podcasts. Fifty-four percent of podcast listeners are more likely to make a purchase after hearing an ad on a podcast.…
101+ Blog Post Headline Formulas You Can Swipe and Deploy
A lot of sweat and tears can go into a great article. But even if you spend hours creating a masterpiece, its fate still depends on one thing: the headline. If a headline doesn’t attract interest, people won’t click. And if people don’t click, no one will read your great article. So if you want your hard work to pay off, you need to become an expert headline writer. That…