Is Amassing More Content Going to Help Your Website’s SEO?
One of the biggest goals for any website owner is to increase traffic to their website through engaging content that is optimized for maximum views. When doing competitive research, you may notice that other businesses in your industry might have a lot of content, which leads to the common belief that more content equals higher search engine rankings. But while many feel that the best option is to churn out as…
10 Direct Response Marketing Examples
With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step. What is Direct Response Marketing? Direct response marketing is…
25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors
There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering? It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success. This is where marketing tools come into play. In many cases, the same tools that help monitor your…
How to Build Customer Loyalty Through Paid Ad Campaigns
How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand grow, but studies show that loyal customers are the lifeblood of your business. They’re the ones who spend 67% more…
Is Your Business Ready for the Remote Work Revolution?
Things just feel weird. Sometimes I think it is the minuscule and hidden threat that still challenges our health and lives that emerged just over 12 months ago. Often the paranoia is palpable as what was safe is now seen as dangerous. A cough in public is viewed with suspicion and averted glances and feeling a bit warm or having a niggling sore throat is a sure sign that our…
10 Actionable Tips to Reduce Your Email Unsubscribe Rate
Unsubscribe rates are one of the email marketing metrics that matter. Although it is not the only metric that matters when used along with other marketing metrics, such as open rate, click-through rate, and conversion rate, it can reveal a lot about your customers and their preferences, the kind of content they like to see as well as how often they would like to hear from you. Need help reducing…
The Number One Reason You Should Start a Podcast
I bought all the gear and promptly put it in a cupboard. Out of sight and out of mind. I had an idea about a new project. And I didn’t start. Sound familiar? For the next 3 years, it sat in the dark waiting to see the light of day. To be plugged in and set up. Like a lot of us, I am sometimes a master procrastinator. And there…
7 Tips to Boost Your Digital Marketing Team’s Productivity in 2021
Approximately 35% – 38% of businesses rely on the ‘speed to market’ factor. Depending on your business, the percentage may vary from time to time. However, almost everyone is relying on computers, the internet, and some sort of marketing agenda to push the envelope. Top it off with the Global Pandemic issue (still going on by the way), companies have had to switch to remote work. There were unexpected setbacks,…
The 3 Best Ways to Buy Spotify Plays
Spotify now has a substantial reach as one of the most popular music sharing platforms on the internet. However, this doesn’t mean that it’s a walk in the park. In fact, if you’re trying to be seen by more of your target audience, you’ve got nothing but challenges ahead. This is because standing out from the crowd with unique music is nearly impossible. In a world where there are so…
The 9 Most Inspiring Influencer Marketing Campaigns of All Time
Today, brands and marketers have done away with traditional marketing strategies like TV and radio and adopted new digital marketing strategies that are better suited to modern times. One of these is influencer marketing. Influencer marketing is a marketing strategy that involves collaborating with an influencer – someone who has established a strong personal brand and built a loyal online audience or following – to market a product, service, or…