What Is Klaviyo? A Marketer’s Guide
ADVERTISEMENT What Is Klaviyo? A Marketer’s Guide Facebook Twitter Youtube Klaviyo is a marketing automation platform focused on email and designed for ecommerce. Based in Boston, Massachusetts, Klaviyo software aims to allow B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels. Adobe, a digital experience software provider, acquired Klaviyo in September of 2018 in one of the largest marketing technology acquisitions…
7 Essential Shopify Apps to Boost Holiday Sales
Shopify apps have made it easier than ever for businesses of all sizes to sell online. With the holiday season right around the corner, it is critically important to ensure your online store is capitalizing on every opportunity. As online shoppers arrive on your website, eager to buy gifts for friends and loved ones (and themselves!), how sure are you that you’re successfully converting browsers and visitors into happy customers?…
How to Use a Business Pinterest Account For Marketing and Brand Growth
If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Say “Hi” to your business’s new best friend: business Pinterest accounts. Eighty percent of Pinterest pins are repins, which means this is a platform that values sharable content. The average lifespan of a pin is three months which is much longer than Facebook which averages five to six hours, and Twitter…
These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%
There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? Don’t dismiss Black Friday as just another e-commerce…
8 Techniques to Try When You’re in a Sales Slump
Working in sales can be fast-paced, exciting, and rewarding. However, when you aren’t armed with the right sales techniques, it can also be stressful. If you’re not performing or bringing your business many sales, you aren’t showing your company your true worth. If you’re currently experiencing a sales slump, here are a few tactics to try to get back on track. #1. Sales tracking technology Something as simple as a…
How to Increase B2B Sales 150% During a Slow Q4
It’s Q4, and the pressure is on. You have three months left to hit your sales targets and end the year on a high note. The only problem? Your sales pipeline is dry. No one is signing up for your offers, and your forecast looks bleak. Luckily, not all hope is lost. I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4…
How to Get Useful Data From Losing and Inconclusive A/B Tests
A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive? Don’t throw in the towel just yet! There’s a ton you can do with inconclusive or losing A/B testing data. We’re going to cover how to put that information…
13 Proven Steps to Grow Your Domain Authority Fast
In the current digital marketing ecosystem, search engine optimization (SEO) is a legitimate concern of everyone who runs a website. Securing a spot on the first page of Google search results is deemed to be one of the most sought-after accomplishments today. What makes it harder is that the complete list of factors affecting ranking on Google is a great secret. All we have is a list of basic steps and…
8 Tips to Choose an SEO-Friendly Domain Name For Your New Website
Choosing the right domain name is crucial for your new website. It’s the initial step to build a brand online where most beginners fail. Picking an SEO-friendly domain name is not as easy as it sounds. It takes time and a lot of consideration. If you pick the wrong domain name, you may end up losing search traffic, revenue, or the worst that can happen, Google will mark your website…
10 Tips for Mobile-Friendly Email Campaigns
The numbers are out and strictly in favor of mobile phones! A whopping 68% of netizens are opening marketing emails on their smartphones. If we talk about the most pitched-to lead group – the millennials – 73% of them prefer marketing communication over email. So, it’s safe to say that your email campaigns must not only be mobile-friendly but also mobile-first. Designing campaigns, first for smartphone viewing and then other…
10 Google Secrets You’ll Want to Know
Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth? If you answered yes to either of those questions, you might be in for a surprise. Google contains myriads. The search giant constantly evolves its algorithms and offerings, from secret search functions to in-house SEO guides. Read on to learn more about Google’s secrets. 1. Google Has Advanced Search Functions: Boolean…