What Is Klaviyo? A Marketer’s Guide
ADVERTISEMENT What Is Klaviyo? A Marketer’s Guide Facebook Twitter Youtube Klaviyo is a marketing automation platform focused on email and designed for ecommerce. Based in Boston, Massachusetts, Klaviyo software aims to allow B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels. Adobe, a digital experience software provider, acquired Klaviyo in September of 2018 in one of the largest marketing technology acquisitions…
37 Search Engines to Use Other Than Google
Looking for alternative search engines to Google? Here are the 37 best search engines other than Google. As a bonus, I included several other specialty search engines that can help you find specific items like images and social media posts. Best Alternative Search Engines To start off our search adventure, let’s look at some general search engines beyond the top three — Google, Bing, and Baidu. 1. DuckDuckGo Concerned about online privacy? DuckDuckGo prides…
7 Surprising Ways You Can Use a Domain Name For Your Small Business
A personal domain name is an essential in today’s virtual world. If you’re a business owner, creating a website is no longer an option, it’s a necessity. When you choose a domain name, you give your business instant credibility. It’s your entry point to the online marketplace. A personal domain provides a pathway to your website, for people to learn more about you and your business, and to make a…
How to Design Your Life for Happiness
Do you sometimes feel like life is a smorgasbord of distractions, chattering monkey mind and societal expectations designed to keep you on the straight and narrow? Instead, you discover you are on the road to a future with little promise and no tomorrow and wonder what happened. Many people float through life like a pinball machine. They are bouncing off obstacles, opportunities and barriers at random with no apparent purpose…
How to Get on TikTok’s For You Page (FYP)
TikTok has steadily become one of the most popular social media apps. According to data from Sensor Tower, TikTok now surpasses three billion downloads, and it’s the only non-Facebook app to achieve this. Consumer spending within TikTok is looking pretty rosy, too, with TikTok surpassing $2.5 billion worldwide. There appears to be no stopping the social media juggernaut that is TikTok, and as its popularity grows, so does the question…
How to Start Marketing Your Business in the Metaverse
The introduction of the metaverse has been a game-changer for marketing. It provides an immersive, interactive environment that allows brands to connect with their customers on a whole new level. If you’re not already using the metaverse to market your business, now is the time to get started. Read on for five tips to get you started. What is metaverse marketing? Metaverse marketing is a type of marketing that uses…
7 Marketing Lessons Learned from Billion Dollar Companies You’ve Never Heard Of
You’ve heard of Apple, Facebook, Microsoft, Google, and even Amazon. It doesn’t matter where you live in the world, the chances are you have heard of those companies. But have you ever heard of Danaher, Fortive, AmerisourceBergen, Centene, or Archer Daniels Midland? I bet you haven’t heard of any of those companies. These companies aren’t small either. Here’s how much revenue each of them generates a year: Danaher – $29.45…
What is A Shadow Ban? (and How to Fix It)
Have you recently noticed a huge drop in social media engagement? Suddenly, your social media activity doesn’t seem to show up at all. It’s like you don’t even exist on the site…weird! Is it a bug? Even big sites can suffer from issues occasionally. Maybe you should just check back later. There’s another possibility—you might have been “shadowbanned” (previously called ghost banned.) Shadowbanned accounts are placed into a kind of…
Use These 3 Power Words To Boost Conversion Rates
Imagine if you had the power to influence people’s subconscious minds. It would be great, wouldn’t it? As a marketer, you could reach out to consumers and persuade them to click through and buy your product, or they’d see an advert offline and instantly want to rush and buy what you’re selling. What if I told you there’s no need to wish for it? You already have this ability. It’s…
Preventing Keyword Cannibalization with Ubersuggest
The name of the SEO game has changed so much since I started in the industry. Driven by sales made on social media and social ecommerce booming earlier than expected, along with businesses wanting to bulk up their online presence, search volumes have increased tremendously over the years. These days, Google processes over 100,000 searches per second, every day. Chances are, people are looking for all types of businesses, from…
5 Tips on How to Make Money From Your Blog
Are you searching for ways to make money from your blog? Over a few short decades the internet has transformed the way people receive information. While initially the internet was geared towards academics, nowadays it’s the most important piece of technology in our society. And with the birth of blogging, the internet became less about academics and more about the everyday person. Blogging content allows content consumers to read personal…