What Is Klaviyo? A Marketer’s Guide
ADVERTISEMENT What Is Klaviyo? A Marketer’s Guide Facebook Twitter Youtube Klaviyo is a marketing automation platform focused on email and designed for ecommerce. Based in Boston, Massachusetts, Klaviyo software aims to allow B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels. Adobe, a digital experience software provider, acquired Klaviyo in September of 2018 in one of the largest marketing technology acquisitions…
How to Generate More Leads Through Your Online Marketing Campaigns
Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective? If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a good start, but it’s not enough. You need to optimize those marketing campaigns to squeeze…
How to Improve your Email Deliverability Rate
Is your email deliverability rate making you want to bang your head against a wall? Frustrating isn’t it? After all, you likely spent a decent chunk of time crafting the perfect email to send to your subscribers, only to find out a large percentage didn’t even receive it! To ensure that your emails get read, it’s important to understand the best email deliverability practices. Several elements and practices define good…
Is Google Stealing Your Content?
It was a silent pact that happened over 20 years ago between digital creators and a technology company that changed the world. No contracts were exchanged, and it was a mutual partnership that worked for both sides. At first, the tech was clunky and rough around the edges. But over time, it became polished, fast and accurate. And the mission of one party was clear and far-reaching. “To organize the…
5 Examples of eCommerce Chatbots That Will Increase Sales and Revenue
Chatbots today are revolutionizing the manner in which people shop. They are providing improved customer experiences in product selection, shopping, customer service, and more. According to Statista, an estimated 2.14 billion people purchased goods or services online in 2021. Image Source The number of active chatbots is growing at its quickest rate yet. In 2017, Facebook Messenger had 100,000 chatbots, which quickly rose to 300,000 within 12 months. This rapid…
How to Find Popular New Keywords Before Your Competition
SEO is tough! It can take months if not years to see decent results… especially if your website is new. Why? Because everyone is going after all the major keywords that you can think of. Just look at the term “auto insurance” in the United States. There are 1.1 billion results… but only 165,000 searches. Do you think we really need another web page on auto insurance? Not really. :/…
What is a Subdomain and How Does it Affect Your Site’s SEO?
When navigating the internet you may notice the URL changing as you click from site to site. Sometimes you have a simple URL like www.mysite.com. Or, you might see words added before the site like this, www.shop.mysite.com. The word “shop” in this case, is a subdomain and it’s used to differentiate the two websites from each other. In this guide, you’ll learn what subdomains are, how you can use them,…
How to Generate More Leads Through Your Online Marketing Campaigns
Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective? If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a good start, but it’s not enough. You need to optimize those marketing campaigns to squeeze…
How to Write Effective Content for Conversational Search
Hey Siri, how do I write for conversational search? Conversational search is a search method that allows people to ask questions in natural language. This search method is becoming more popular because people are using voice-activated assistants like Siri and Alexa more and more. That’s why content writers need to know how to write for conversational search, as this kind of search is changing how people find information online. When…
Introducing NPD Canada
As my enterprise-level agency, NP Digital, has grown, we’ve been able to expand across the globe. We’ve opened agencies in Brazil, the UK, Australia, India, and now: Canada! That’s right: we have opened a full-service digital marketing agency in Canada. And to kick things off with a bang, I’ll be heading to Canada to present at the Collision Conference. I’m so excited to talk about what I’ve learned you can…
15 Market Research Tools That Will Help You Uncover Incredible Insights
In a world of increasing competition, understanding your target market is vital. Conducting thorough research of past, current, and prospective customers helps you uncover insights to improve your product or create more effective marketing messages. Those insights don’t have to be hard-won, either. Thanks to new tools and data sources, businesses no longer have to rely on traditional methods like surveys and focus groups. Ready to learn what your audience…