What Is Klaviyo? A Marketer’s Guide
ADVERTISEMENT What Is Klaviyo? A Marketer’s Guide Facebook Twitter Youtube Klaviyo is a marketing automation platform focused on email and designed for ecommerce. Based in Boston, Massachusetts, Klaviyo software aims to allow B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels. Adobe, a digital experience software provider, acquired Klaviyo in September of 2018 in one of the largest marketing technology acquisitions…
Africa is taking a dive into this
BEIJING, Jan 26 (Reuters) – How will China’s metaverse evolve? Look to the letter “c”. Clean, censored, compliant and crypto-less is the view from experts. The descriptions point to the long shadow thrown by Chinese authorities who have already intimated they will have a heavy regulatory hand in how it will develop – a shadow […]
What Does The Great Resignation Mean For You?
There has been a shift in power… With lockdowns and logistical complications squeezing the life out of business in the last two years, the way we work has changed. In the beginning, layoffs were on the rise. It felt like big businesses had all the power, employees and small business owners were disposable. We decided to fight back. Like all traumatic experiences, it hit us like a ton of bricks.…
Where to Find Creative Inspiration
Over the last few decades, there have been many advancements in the field of neurology that have improved the human race’s understanding of the brain. Each year, studies discover a new factor that affects our creative mind either positively or negatively. The human brain contains several regions that control their respective functions. For example, the hypothalamus controls your reflexes and your endocrine system which is responsible for your hormone levels.…
Why Email Accessibility is Important and How You Can Achieve It
We are now in 2022. If accessible email design still hasn’t made it to your top 3 criteria while creating your campaigns, believe us, you are due for a strategy overhaul. Approximately 15% of the global population live with some form of disability; more than a quarter suffer from visual impairment. Hence, if you’re not focusing on designing accessible emails, you’re losing on two counts: Your campaigns will appear non-inclusive…
Structured Data Vs. Unstructured Data: How to Make This Work for Your Website
When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data on your pages can make a big difference to your success. Here’s what you need to know about structured data vs. unstructured data. Key Differences Between Structured and…
10 Brilliant Social Ad Strategies to Outsmart Your Competition [Free Webinar on January 25th]
Global usage of social media, which was already high, exploded during the pandemic in 2020. In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and social media platforms are released. Other mediums, like radio and tv, saw a 4 percent decline in reach during the pandemic, highlighting the importance of using social media to…
5 Best Landing Page Builders That Will Maximize Conversions
Good landing pages are the lifeblood of any digital marketing campaign. Without them, visitors don’t know what to do next. Where can they sign up? Where do they find the product from the ad they just clicked? Simply driving traffic to your homepage from a search engine, paid ads, or lead magnets won’t work. That makes landing pages critical for conversions. However, they can also take hours to build, especially…
How To Use Local Search Marketing to Attract More Customers
Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? How can you implement it quickly and easily as a busy…
The 10 Best Email Marketing Campaign Examples to Learn From
Email marketing has been a leader in the marketing domain since its inception, and no other marketing channel has been discovered that is so cost-effective. Email marketing started way back in 1978, and since then, it has been widely used by businesses to promote their products and keep in touch with their customers. Before diving into the best email marketing campaigns, you should have a quick look at email marketing.…
How to Write a Killer Blog Post in Under 60 Minutes (Yes, Really)
Great content is one of the most effective ways to drive business growth. It’s also hard. There are moments when you’re chock-full of motivation. Ideas leap out of your mind and straight onto the page. Other times, you might spend hours trying to come up with a good idea, much less write your first sentence. It happens to all of us. However, blog posts are still the top asset to…