What Is Klaviyo? A Marketer’s Guide
ADVERTISEMENT What Is Klaviyo? A Marketer’s Guide Facebook Twitter Youtube Klaviyo is a marketing automation platform focused on email and designed for ecommerce. Based in Boston, Massachusetts, Klaviyo software aims to allow B2B and B2C marketers target qualified leads, produce lead-to-revenue opportunities and execute automated, personalized marketing campaigns across multiple digital channels. Adobe, a digital experience software provider, acquired Klaviyo in September of 2018 in one of the largest marketing technology acquisitions…
What Marketing Automation Campaigns You Need to Start Doing ASAP
There are only so many hours in a day. 24, to be exact. And if you’re like me, you have a list of seemingly never-ending tasks to fill those hours. Social media posts, blog posts, SEO, PPC, financials, processes – you name it. But when you’re scaling and growing your small business, you need to start cutting time from as many tedious tasks as possible. You don’t have time to…
5 Books Reveal Online Business Models That Are Changing The World [Part 4 of 5]
Subscription businesses are growing at 500% to 800% faster than traditional businesses and are estimated to be worth well over $200 billion at the end of 2022. Why it matters Making money online isn’t just about having a good idea, how much venture capital you have raised, or how hard you work. It’s about how good your timing is. Launching a new business into a fading and failing trend is…
This One Simple Skill Will Change Your Life
I was at the typical pre-event “meet and greet” at a conference. As I was enjoying a few drinks and networking – I ended up in a rather revealing conversation. I asked their name (a waste of time, due to the prominent name badge) and enquired about what brought them to the conference. I proceeded to ask more questions because I was curious. For the next 10 minutes, I was…
How to Create a Customer Journey Map (w/Examples)
Creating a customer journey map is enough to make even the best marketers freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the process by giving you a guide to better understand who your customers are and what they want. Let’s take a…
Survey Questions for Market Research – with Examples
Are you wasting time and money because you don’t really know your customers? Creating products that your customers don’t want just doesn’t make sense. In any business, before you can meet your customers’ needs, you have to know: What are their problems? What solutions do they want? How can you introduce those solutions to them? So, do you know your customers’ needs? If not, now is the time to analyze…
Investment Opportunities in Africa: How to Invest For Profit and Purpose
Africa. A continent made of up 54 different and diverse countries comprising over 1 billion people. The mere mention of that name elicits images of pot-bellied children with houseflies swirling around their mouths. Wars. Poverty. Corruption. Hopelessness. Rooted at the bottom of every possible statistic. Even though Africa boasts around 25% of the world’s population, it only accounts for between 3-5% of direct Foreign Direct Investment (FDI) and carries 24%…
How to Create Effective Visuals for Social Media
Wouldn’t you like more traffic coming to your website from diverse channels? Using social media to generate traffic seems like a logical choice here: Social media platforms are diverse and can expand your audience by sending clicks. And yet, social media traffic is not easy to achieve. What you need is to create an effective visual marketing strategy to ensure your social media updates and ads stand out and trigger…
How to Overcome Writer’s Block with Ubersuggest
You’re staring at your screen. Your screen’s staring back at you. Only one of you can win this writer’s block contest (and believe me—I’m rooting for you). You’re not the only one who experiences writer’s block. In the blogosphere, 70 million posts are published monthly on WordPress alone. Their authors all likely hit a wall somewhere in their content creation process. Even I had to fill my blogger toolbox with…
These 6 Books Reveal How to Get Free Traffic on Social Media [Part 3 of 5]
In 2008 there were only 5 million people on Twitter and 50 million people on Facebook, but today there are nearly 4.6 billion social media users. Why it matters Social media made a promise to the world. That promise was access to a worldwide audience of billions. An audience that could change your life and grow your business without having to pay for attention. How do I know? Because that’s…
The 10 Best Freelance Websites For Graphic Designers
With a steady stream of projects and deadlines, finding new freelance work as a graphic designer may easily fall to the bottom of your list of priorities. Despite the fact that you might be happy with your current workload, it’s always good to keep an eye out for new clients or freelance opportunities, so that you have a steady flow of income coming in. However, with so many job-searching websites…