Shopify apps have made it easier than ever for businesses of all sizes to sell online. With the holiday season right around the corner, it is critically important to ensure your online store is capitalizing on every opportunity.
As online shoppers arrive on your website, eager to buy gifts for friends and loved ones (and themselves!), how sure are you that you’re successfully converting browsers and visitors into happy customers?
Attract more customers, improve your shopping experience, maximize upselling and suggestive selling opportunities, and make it all work seamlessly with the essential Shopify apps in your arsenal. Here are seven top picks for this holiday shopping season.
#1. Dialogue AI Personalization
Not everybody sees the same Instagram feed or Netflix recommendations. Why should everybody see the exact same version of your website? The Automated Personalization Shopify app by Dialogue elevates your online store to a whole new level, powered by artificial intelligence.
The smart AI personalization algorithm intelligently analyzes users and displays only what they want to see. To the end-user, the experience is seamless and individually enhanced.
As they browse your catalog, they’ll receive personalized product recommendations and rich content based on their past history and unique customer journey. The Dialogue AI Personalization app increases cross-selling and upselling by promoting relevant, supplementary products on the cart page and at checkout too. Thanks to AI, this easy-to-use all-in-one solution drastically increases session times and conversion rates.
#2. Mailchimp Forms
Your mailing list is undeniably one of the most powerful marketing tools you have in your toolbox. But your mailing list isn’t going to do you much good if no one actually signs up for it. This very much becomes a virtuous cycle during the holiday shopping season. As more people come to shop on your site, you have more opportunities to grow your mailing list. And, as more people sign up for your email list, you have more opportunities to get more people on your site.
Serving that objective is the Mailchimp Forms app by Mailmunch. This Shopify app empowers you to add popups, bars, or banners quickly and easily, reminding visitors to sign up for your email list. The popups can be triggered by exit intent, for example, and you can use them to present tempting coupons, enticing customers to complete the transaction and sign up for your list.
#3. Automizely Dropshipping App
While many companies certainly develop, source, create and sell their own unique products, the reality of eCommerce is that just as many (if not more) online stores have achieved tremendous success as dropshipping companies. Customers might not see or know everything that happens behind the scenes, but business owners definitely want to streamline the process.
If this resonates with you and your business, then the Automizely Dropshipping App is for you. Tap into the vast inventory and catalog of AliExpress with a comprehensive dropshipping solution. With this app, you can find the right products to sell, offer free trackable shipping to the US, automate your pricing rules, edit product details, and even add your branded stickers on packages shipped from China.
There’s no code needed to import products into your Shopify store in bulk. A few quick clicks and you’re ready to sell.
#4. Loox Product Reviews and Photos
When it comes to overcoming any hesitancy a would-be customer might have, two of the most compelling arguments come in the form of customer reviews and excellent product photos presented in a beautiful way. These are absolute necessities for any online store, especially during the holidays.
The Loox product reviews and photos app pulls all of that together for you in a simple and aesthetically pleasing way. When customers buy any of your products, they can automatically receive an email requesting a review. Entice customers to add a photo or video to their review by offering a discount.
This visual “social proof” creates another virtuous cycle, as future customers see real photos and reviews from past customers, encouraging them to buy. Boosting both virality and retention.
#5. Whatsapp Chat + Abandoned Cart
Great products at attractive prices are one part of the equation. Excellent, timely customer service is another. Customers respond well to prompt support requests. The immediacy and omnipresence of messaging apps make them ideal for the busy holiday season too.
With the Whatsapp Chat Shopify app by Push Daddy, customers can ask any questions they may have and get the answers they desire. There’s even a chatbot for an automated reply, as could be handy for cart recovery, order confirmation, or tracking updates. And while this Shopify app specifically names WhatsApp, supporting both web and mobile, you can also connect to other platforms like Facebook Messenger, Line, Telegram, WeChat, Snapchat and more.
#6. Free Shipping Bar
Customers, like all people, respond to a sense of progress. And it’s a great feeling when they think they’re getting a great deal. The Free Shipping Bar app by Hextom combines these two elements, not so subtly working to boost your sales as customers try to reach the minimum purchase amount to earn free shipping.
Studies have shown that the average customer is more willing to buy a $100 product with free shipping than they are to spend $80 on something if they have to pay $20 for shipping. The total out-of-pocket cost is the same, but the psychological experience is vastly different. The Free Shipping Bar app not only promotes your free shipping offer, but it shows a progress bar with an updated cart goal. This motivates customers to buy more and boosts cart value. Additional features include advanced targeting options and curated holiday themes too.
#7. PushOwl Web Push Notifications
When a customer is actively browsing on your website, you have a fair bit of control over their shopping experience. But what happens when they leave? How can you encourage them to come back, especially if they’ve abandoned their shopping cart? The PushOwl Web Push Notifications app lets you reach your customers wherever they are, even after they’ve left your site.
This is a very powerful way to drive more sales during Black Friday and the Christmas shopping season, especially as users often shop on multiple websites. Keep your store and brand front of mind with automated notifications, including messages about items back in stock, retargeting opportunities, and flash sales. Plus, you can remind them of an abandoned cart so they can come back to complete their purchase, all on autopilot.
Dominate holiday sales with these essential Shopify apps
No matter how big or small your Shopify store or online business might be, it’s important to make sure you are using the right tools and solutions to get the job done right. This ultimately is one of the biggest determining factors when selling anything online.
According to the latest Shopify stats, it’s predicted that seasonal shopping will start earlier this year than ever before. And when it comes to finding the right product to purchase, 39% of users rely on search engines, while another 32% are buying directly through online brands and apps.
In summary, be sure to take a moment to skim through each of the names mentioned above, and see which of the tools and solutions being offered would benefit your online marketing efforts. Q4 selling is one of the greatest times of the year, so make sure your online business is ready before the competition!
Guest author: Zac Johnson is a world-renowned blogger and entrepreneur with nearly 20 years of experience in the online marketing space and has helped his readers generate millions of dollars online. He shares his story and guidance at ZacJohnson.com