If you’re using Discord, chances are you’ve heard of Discord bots. These AI-powered bots allow you to perform a wide range of actions, from welcoming new members to paraphrasing influencer content.
Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them.
If you’re looking for a unique and entertaining way to engage with your community, Discord bots might be the way to go.
What Are Discord Bots?
Discord bots are one of the most useful features of the communication platform. They are AIs that marketers and business owners can use to perform a wide range of automated tasks on the server.
Building a community is never easy, but doing it on Discord is a great way to provide people with a feeling of exclusivity. If you already have an audience, this strategy will benefit you.
You’ll be able to offer tips, record videos, host lives, and teach people everything you know in a safe and closed community environment. When people feel like they’re receiving something they can’t get anywhere else, it makes them more inclined to share it with others and, in-turn, pay more for the information.
Discord bots make it easier to create an engaged community. You can use them to welcome new members to the server, moderate communications between members, and ban people who refuse to obey the rules.
You can use them to add memes, games, music, and other pieces of entertaining content to the server to make it more enjoyable for your members.
Knowing what Discord bots to add is the key. Some bots can enhance your server and provide a better community, making users want to stick around and engage with you. The wrong ones could turn people away or create a poor environment.
10 Useful Discord Bots to Try
The key to success with marketing on Discord is using the best bots to create a highly engaged and entertained community. In this section, we’re taking a look at the ten most useful Discord bots.
MEE6 is the most comprehensive Discord bot out there. You can create custom commands to automatically provide users with roles and send messages in the main channel or through DMs based on specific actions.
Setting up welcome messages and automating roles is easy as well. With a few simple commands, you can welcome new members onto the server, assign them a role, and explain the rules of the server without having to do anything manually.
The best feature of this bot is the amount of customization you can apply to your Discord bot commands. You can automatically kick someone if they promote ads, unwanted links, or spam. This can help create a tight-knit community where everyone can enjoy themselves.
ProBot is a Discord bot that allows you to automatically set welcome messages, so every time someone joins the server, they’re greeted with a customized message to showcase your personality.
With the automod system, you can instantly detect bad behavior and warn the person not to do it again or kick them out automatically if necessary. For example, if someone posts something obscene, you wouldn’t likely want to give the person a second chance. ProBot can kick them out and keep your group on topic.
The bot allows you to set unique commands with different tiers to determine which actions merit an immediate kick and result in a stern message.
One important factor to consider in the best bots is their uptime. ProBot has 99.99% uptime, so you (almost) never have to worry about the bot going down and your server running amuck.
3. Dank Memer
If your first thought is, “Why would memes be important for marketing?”, then you may be surprised to find out they’re a very powerful marketing tool and something you can use to create a better community.
Memes are a great way to increase engagement because people love humor and the point of Discord is to create a light-hearted community that’s rich with entertainment and fun. Memes are a simple but effective way to do just that.
Dank Memer is a great Discord bot because of the sheer number of commands you can use. They have commands from simple pictures of animals to actual games to play blackjack against the AI using coins bought with real currency.
If your goal is to create a community where people like to come to relax, unwind, and enjoy themselves, Dank Memer is a fantastic Discord bot choice.
Communication is important to a community and finding new and funny ways to communicate with your members will set your server apart from the competition. Keep in mind that there are a ton of other people competing to get the same users into their channel as you. You must find unique ways to draw attention to yourself.
Voicy allows you to search through a library of more than 50,000 funny sound clips from their network. They’re constantly updating the platform with new sound effects and you and your members can use the commands to create a more enjoyable experience and entertaining environment where people want to stick around.
5. Community Hubs Beta
The Community Hubs Discord bot’s goal is to enhance the way we communicate with each other across the many servers and different platforms. It connects a Discord channel with a Hub room where there are other channels so you can share information between two spaces.
This could be a powerful way to bring two communities together if you have different audiences across multiple genres. For example, let’s say you have a server that focuses primarily on SEO and another for Influencer Marketing.
If you want to do a live stream to both audiences because the subject matter is relevant to both, you can bring the two together using Hubs to watch the live stream together and benefit from the information. The Hubs bot also allows the two channels to communicate with each other.
Not only does this have immediate, upfront benefits, but there are benefits on the back-end as well. For example, someone may decide to join both communities.
Musibeth allows you to play YouTube content directly on Discord. This has a few advantages. First, you could share videos with members to provide context or additional information on something you want them to know.
You could also set up automatic commands that provide videos for frequently asked questions so you can spend more time building the community and less time answering the same question repeatedly.
If you have your own YouTube channel, you could use the Musibeth Discord bot to spread your channel around and get more views while also informing members on whatever they want to know. However, be careful not to spam your channel with YouTube videos users aren’t interested in.
The most obvious use for the bot is to play music, so you can do that as well. Playing music on the server is a great way to relate to people and create a comfortable environment.
Quillbot is a unique Discord bot that allows you to paraphrase something someone said. Using the commands will automatically take written text and rewrite it for you. I see a few useful purposes for this, but the biggest one involves content marketing and writing.
Let’s say you’re interviewing someone with expertise on a certain subject matter. They provide you with an answer using text from an article they wrote or a feature they had somewhere. You can’t take those words and use them directly. Quillbot will paraphrase what they said so you can use it in your article.
There are also more relaxed purposes for the bot that you can play around with if you’re just using it for fun. For example, you could use the word flip modifier, and it will change the sentence using as many synonyms as possible.
Spixx is a bot that allows you to use commands for memes, music, and games. It’s all in the name of creating an enjoyable environment and a niche community where people feel like they are welcome.
By using Discord bot games, you’re indirectly marketing to your audience without realizing it. The second you create a community and engage with them, that’s marketing. It’s the simplest form of marketing, and it’s effortless when everyone is having a good time.
Spixx helps you do that. It’s important to make sure that you monitor how people are using it though, because some of the memes and commands are a little obscure.
What better way to show your community that you love them than with giveaways? GiveawayBot helps host a giveaway using simple commands that allow you to start, pick a winner, and end a giveaway without requiring any manual work.
Why is this important for digital marketing? Again, we’re always trying to find new and exciting ways to engage with our followers, and giving away stuff is a great way to get attention.
If you’re hosting fun, entertaining contests, you’re going to organically grow your following because people are going to share the Discord server.
10. Other Various Discord Bots
While this isn’t one specific bot, you can search for additional bots that can fit your marketing needs at top.gg. But use caution while searching.
This is a list of bots made by almost anyone, so make sure to review it carefully before using it for your marketing.
How to Add a Bot
Once you’ve figured out what Discord bots you want to add to your channel, you’ll want to find them using an online bot list (like the one mentioned in #10) or with a simple Google search.
From there, you’ll look for the invite or add button and choose which server you want to add the bot to. Remember that you can only do this for the servers where you have admin or moderator access.
Once the bot is done uploading on the server, you should be able to use it immediately with a series of commands. When you want to remove a bot, you can right-click on it on the server member list and click kick or ban.
Using Discord bots is a unique but powerful digital marketing strategy that we could all benefit from. As marketers, we must stay on the cutting edge of new trends and focus on up-and-coming platforms.
Discord is growing rapidly in the gaming and technology community, so if you’re in those niches, you’ll likely reap many rewards from using Discord bots. If you need help locating, installing, or implementing these strategies, we have plenty of resources to lend a hand.
Do you use Discord for digital marketing? If so, do you feel like it has a positive impact on your business?